Things like input dividers, voltage references and current shuts have a tendency to shift a great deal in a period of time. In today's world of advanced heaters and automatic gadgets, a fire adds the much needed old school charm. Effectively communicate what your Value Proposition is, also known as your Unique Selling Proposition.
Nice read, I just passed this onto a colleague who was doing some research on that. And he just bought me lunch because I found it for him smile Thus let me rephrase that: Thank you for lunch!